Our latest post is now available on our blog. Check it out! http://www.avadream.com/blog/trade-dog-poo-free-wifi/
Pick up After your dog and earn Free WiFi
No matter if you’re a dog owner or not you’ve most likely encountered one or two dog do-do’s that some owner ‘forgot’ to pick up. Perhaps dog owners sometime forget to bring a bag, or the bag they brought broke OR they were just lazy? Well, no matter what, there are still areas in any city/town that have had its share of natural ‘fertilizer’.
A recent campaign, created by DDB, in Mexico makes us think that someone’s had enough. Yes, whoever came up with the latest idea to fight the dog owner came up with something so innovative that the idea is balancing between madness and genius! So here it is. For every bag of dog pop placed in a special made pet station will provide the surrounding area with free Wi-Fi! That’s right, you can now trade in your dog’s poop in order to get a set amount of time of free Wi-Fi. And who exactly are the geniuses behind this idea?
Terra Poo is a Mexican internet company called Terra, and the campaign is an attempt to provide free Wi-Fi services to public meeting places – while making down owners pick up after their dogs. As already mentioned, the Wi-Fi will be administered in timed increments based on the amount of dog poop collected. The more poop that is placed in the special pet stations the longer free Wi-Fi time will be available.
Overall, this is a brilliant idea to try keeping public meeting places clean. We think this could be adapted to the US and perhaps even be further developed to reward people for doing something good while being out and about.